For Nations of Coaches, the game of basketball has always been about more than wins and losses—it’s about shaping lives that echo far beyond the court. We created The Echo to remind coaches of the eternal impact of their calling. Drawing on the story of basketball’s origins and the words of Billy Graham, the piece calls coaches back to the deeper purpose of their influence: forming men and women in mind, body, and soul.

This video challenges coaches to consider the legacy they’re leaving—not in banners or championships, but in the lives they touch.