Cosmo set out to create a smartwatch that keeps kids connected and parents confident—and our job was to introduce it to the world. We produced the launch video for the JrTrack, a kid-friendly smartwatch that combines communication, GPS safety, and age-appropriate tech in one simple device.

Our approach was to capture both the heart and the utility: showing real families in everyday moments while highlighting the features that matter most to parents—calling, messaging, location tracking, and safe boundaries online. With a bright, approachable style, we crafted a piece that feels as fun as the product itself while still reassuring parents that Cosmo is built on trust and safety.